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e-Business Management (MSc) (2024 Entry)

e-Business Management students at the University of Warwick

Explore our e-Business Management taught Master's degree.

Online engagement is a defining feature of today’s business environment. Competence in digital activity is crucial to success, be that business profitability, optimised communication, or data management and analysis. Reflecting this, WMG’s e-Business Management MSc is designed around four specialist routes: Data Science and Digital Operations; e-Commerce and Digital Analytics; Digital Marketing; and Digital Technology Management.


Course overview

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You will develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis. 

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc therefore allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

The four e-Business specialisms are:

  • Data Science and Digital Operations
  • e-Commerce and Digital Analytics
  • Digital Marketing
  • Digital Technology Management

You can find the modules for each specialism under the ‘modules’ tab.


General entry requirements

Minimum requirements

2:1 undergraduate degree (or equivalent) in a range of disciplines relevant to your chosen specialism. These may include IT, media, communications, business, data, science or technology related subjects.

Candidates with a UK 2:2 (or equivalent) may be accepted upon demonstration of relevant professional experience.


English language requirements

You can find out more about our English language requirementsLink opens in a new window. This course requires the following:

  • Band A
  • IELTS overall score of 6.5, minimum component scores not below 6.0

International qualifications

We welcome applications from students with other internationally recognised qualifications.

For more information, please visit the international entry requirements pageLink opens in a new window.


Additional requirements

Candidates with professional experience should include their CV with their application.

Core modules

The following topics are covered in each e-Business Management specialism:

Data Science and Digital Operations specialism

  • e-Business Fundamentals
  • Enterprise e-Commerce Solutions
  • IT Infrastructure and Management
  • Big Data Analytics and Optimisation
  • Machine Learning and Data Engineering
  • Problem Solving with Statistics
  • Digital and Data Science Consultancy
  • Study, Professional and Analytical Skills

e-Commerce and Digital Analytics specialism

  • e-Business Fundamentals
  • Enterprise e-Commerce Solutions
  • Digital Development with Python
  • Digital Entrepreneurship and Financing
  • Big Data, Analytics and Optimisation
  • Agile Project Management and Consultancy
  • Digital Retail Operations
  • Study, Professional and Analytical Skills

Digital Marketing specialism

  • e-Business Fundamentals
  • Digital Marketing Strategy and Management
  • Customer Experience and Consumer Insight
  • Creating a Digital Brand
  • Digital Analytics and Marketing Technology
  • Digital Retail Strategy
  • Digital Marketing Campaigns
  • Study, Professional and Analytical Skills

Digital Technology Management specialism

  • e-Business Fundamentals
  • Technology Management
  • Digital Product Development with Cloud
  • Emerging Technologies for Business
  • Managing Innovation and Change
  • Systems Thinking and Systems Engineering
  • Digital Consultancy
  • Study, Professional and Analytical Skills

Read the module descriptions for this course on WMG's website.Link opens in a new window


Teaching

This course has two components – a taught component accounting for two-thirds of your time and effort, and a research component each accounting for one-third.

For the taught component, we blend lectures with seminars, syndicate exercises, simulations, and case studies. Many modules are taught in small classes to facilitate and encourage interaction. Others practice large-scale lectures, which are then supported by small class seminar and group activities.

Our module leaders have extensive industry experience. Guest speakers from industry also contribute regularly, bringing real-world insight into your learning experience.

In addition to your taught modules, you will undertake a major project as part of your Master's degree. This is nominally 600 hours (60 CATS points) of learning, mainly taking place during the Spring and Summer terms. You will be expected to engage regularly with your Project Supervisor and to provide progress updates and drafts of your work to an agreed schedule.


Class sizes

Overall, this course can accommodate over 300 students, divided into smaller teaching classes for the specialisms.


Typical contact hours

Module delivery patterns vary, but most will be delivered in a short learning block of up to 4 weeks, allowing your focus to be on one module at a time. Each module nominally accounts for 150 hours, which includes scheduled classroom time and online sessions as well as your independent study and assessments.

The Study, Professional and Analytical Skills (SPA) Module also consists of 150 hours of learning and is purposefully designed to meet the complex learning and professional needs of postgraduate students. The module is taught across the year, and is composed of three interlinked yet distinctive learning strands: Study Skills, Professional Skills, and Analytical Skills. SPA is a blended module, which runs asynchronously and synchronously with the student learning journey, providing a programme of carefully designed learning activities, materials, and resources.


Assessment

Modules are predominantly assessed by way of written Post Module Assignments (PMA), but assessment can also be in other formats. Most modules will also have a degree of In-Module Assessment (IMA), which will vary by module and may take the form of presentations, on-line tests, self-reflection or a range of other methods.

For the research component, you will undertake a major research project. Project submission is likely to include both a written and a presentation element, accounting for 33% of your overall academic grade.


Your timetable

Core modules will be allocated to students at the end of the first week of term - you will then be able to view your individual module schedule for the rest of the year via the WMG module selection system.

Modules will include scheduled classroom time and online sessions as well as your independent study and assessments, and will usually be delivered within a 4 week timeframe. Occasional classes and study skills sessions may be held at weekends or in the evenings.

As a Master's student, you are expected to manage your own time appropriately. On average, you are expected to commit 38-40 hours of study each week, in order to successfully achieve your Master’s degree.

This is a full-time postgraduate course - undergraduate term dates do not apply. Whilst there are no holidays as such, there will be no teaching scheduled when the University is officially closed, during the two weeks over Christmas and New Year.

Your career

As an e-Business Management graduate, your specialism choice should align with your career plans and graduates go into a wide variety of different roles and organisations, from huge multinationals through to progressive start-ups.

Graduates of the Data Science and Digital Operations, and e-Commerce and Digital Analytics specialisms will typically progress into careers with a focus on data analysis, data science, digital operations or data visualisation with a business management focus. Graduates from the Digital Technology Management and Consultancy route will often be looking at roles within product management and digital transformation.

Graduates often move into IT and e-business consultancy roles, into e-commerce companies or enterprises with existing or developing online business initiatives.

Helping you find the right career

Our department has a dedicated professionally qualified Senior Careers Consultant offering impartial advice and guidance together with workshops and events throughout the year. Previous examples of workshops and events include:

  • Warwick careers fairs throughout the year
  • WMG Future Fest
  • Options in Engineering sector event
  • Careers for experienced hires
  • Careers in Cyber Security
  • Careers in healthcare
  • Careers in project management

WMG at Warwick

Having forged strong links with global companies through 42 years of collaborative research and development, we really understand the global market you’ll be operating in, and have designed our programmes to match.

Find out more about us on our websiteLink opens in a new window


Our courses

Our part-time courses for working professionals

Our Postgraduate Research degrees


Visiting WMG

There are a number of different ways to visit the University of Warwick throughout the year. We host bespoke PG visits, where you can talk directly with your chosen department and explore our campus through a personalised tour. WMG also organises events for prospective students including a weekly Live Chat so you can connect directly with the department to speak with staff and students from WMG. For more about university wide open days and tours, visit our Postgraduate Visits page.

Tuition fees

Tuition fees are payable for each year of your course at the start of the academic year, or at the start of your course, if later. Academic fees cover the cost of tuition, examinations and registration and some student amenities.

Find your course fees  


Fee Status Guidance

We carry out an initial fee status assessment based on the information you provide in your application. Students will be classified as Home or Overseas fee status. Your fee status determines tuition fees, and what financial support and scholarships may be available. If you receive an offer, your fee status will be clearly stated alongside the tuition fee information.

Do you need your fee classification to be reviewed?

If you believe that your fee status has been classified incorrectly, you can complete a fee status assessment questionnaire. Please follow the instructions in your offer information and provide the documents needed to reassess your status.

Find out more about how universities assess fee status


Additional course costs

As well as tuition fees and living expenses, some courses may require you to cover the cost of field trips or costs associated with travel abroad.

For departmental specific costs, please see the Modules tab on the course web page for the list of core and optional core modules with hyperlinks to our Module Catalogue (please visit the Department’s website if the Module Catalogue hyperlinks are not provided).

Associated costs can be found on the Study tab for each module listed in the Module Catalogue (please note most of the module content applies to 2022/23 year of study). Information about module department specific costs should be considered in conjunction with the more general costs below:

  • Core text books
  • Printer credits *
  • Dissertation binding *
  • Robe hire for your degree ceremony

* - Dissertations and Assignments are only submitted digitally. However students may wish to print and bind their dissertation for their own purposes. Students on some courses will have a final poster presentation as part of their project and the printing of posters will be at the students’ expense.

Scholarships and bursaries

Scholarships and financial support

Find out about the different funding routes available, including; postgraduate loans, scholarships, fee awards and academic department bursaries.

WMG Excellence Scholarships

WMG funding opportunities

WMG will be awarding over £1million in scholarships and bursaries to students commencing study on our full-time MSc programmes

Living costs

Find out more about the cost of living as a postgraduate student at the University of Warwick.

Additional funding information

We have a number of research projects available which are fully or partially funded. The majority of these are for UK/EU applicants, though occasionally we advertise positions that are also open to overseas applicants. Please refer to specific project descriptions for details. See our Research Degree opportunities here.

Find out how to apply to us, ask your questions, and find out more.

How to apply

The application process for courses that start in September and October 2024 will open on 2 October 2023.

Applications will close on 2 August 2024 for students who require a visa to study in the UK, to allow time to receive a CAS and complete the visa application process.

How to apply for a postgraduate taught course in WMG  

Please note, places are often limited, so we recommend that you submit your application as early as possible. Please check our department webpages for more specific information.

After you’ve applied

Find out how we process your application.

Applicant Portal

Track your application and update your details.

Admissions statement

See Warwick’s postgraduate admissions policy.

Join a live chat

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Our hosted events run throughout the year, with a mixture of virtual and in-person sessions. These events are a great way to learn more about our courses and departments, chat to current students and staff, and find out more information about accommodation, careers, and how to apply.

Postgraduate Fairs

Throughout the year we attend exhibitions and fairs online and in-person around the UK. These events give you the chance to explore our range of postgraduate courses, and find out what it’s like studying at Warwick. You’ll also be able to speak directly with our student recruitment team, who will be able to help answer your questions.

Live chats

Join a live chat with our staff and students, who are here to answer your questions and help you learn more about postgraduate life at Warwick. You can join our general drop-in sessions or talk to your prospective department and student services.

Warwick Talk and Tours

A Warwick talk and tour lasts around two hours and consists of an overview presentation from one of our Recruitment Officers covering the key features, facilities and activities that make Warwick a leading institution. The talk is followed by a campus tour which is the perfect way to view campus, with a current student guiding you around the key areas on campus.